ready, set, hike!
(scroll down to see what happens next)
Reinventing our partnership
Orthodontia and Football are the pillars of Invisalign’s iconic partnership with the NFL. From Patrick Mahomes to Jayden Daniels, to entire organizations like the LA Rams, it’s clear that Invisalign is giving these players confidence on and off the field. To better tell that story, I refreshed our older creative and designed a broad system that better emulated the authority and authenticity of the NFL and Invisalign.
We start, by redesigning our featured slogan, invis is.
Redesigning invis is
neue haas is our brand font
〰️
neue haas is our brand font 〰️
neue haas
also neue haas
For this partnership, our typical typeface treatment wouldn’t make first down.
We needed something akin to yard lines, big-spread-out type, and Madden (the games, not John). So I experimented with stretching the type, applying a slight round stroke, and using all caps.
This provokes a sense of authority and authenticity.
Now showing: first down brand conversion
Invisalign x NFL Provider Graphic
Designed for Invisalign Providers (Doctors) for use on digital platforms.
Coming up next: 1st & goal
Once I finished redesigning invis is, I blended the other design elements into a singular, cohesive piece.
play forecast
the tooth-push
