Content Production
& Social Design
Align’s social strategy focuses on two funnels: capturing potential patients’ attention and keeping our consumers’ attention.
In my second and third years at Align, our VP of Marketing challenged us on the Creative Team to deliver more impactful and engaging content. Below, you’ll see how I worked to produce more relevant content, connect with our consumers in their digital spaces, and design with a practical and efficient mindset.
Programs: After Effects, Premiere Pro, Photoshop.
Skills: Creative Production & Direction, Photography, Videography, 2D & 3D animation.
Equipment: Sony A7iii, iPhone 15, various lights & tripods.
Invisalign “Wrapped” Smilestones
2024 was a year of smile transformation!
From hitting our 18-millionth changed smile, to launching 2 new and unique case colors, our “Spotify Wrapped” inspired Smilestones gives our audiences reasons to believe in Invisalign, all set within a nicely-arranged, easy-to-understand graphics treatment.
After Effects, Premiere Pro, Photoshop
9x16 delivered
Cleaning Crystals+ ASMR Trend
Who said cleaning your aligners had to be boring?
Via a satisfying series of shakes, clicks, and audiovisual blips, we gave our prospective and current consumers an easy look at the sometimes not-so-fun, but vital step in the Invisalign journey.
After Effects, Premiere Pro, Photoshop
In-House Video Production
9x16 delivered
2024 Olympics Invisalign Hype
In preparation for the highly anticipated 2024 Olympics, I worked closely with our marketing team at Invisalign to create compelling content that celebrated, empowered and showcased our three proudly sponsored Olympians.
After Effects, Premiere Pro, Photoshop
9x16 delivered
Invis is Dreamy Spring post
2024’s aesthetic, pre-BRAT, was all about the dreamy, whimsical, Saltburn-styled fantasy.
Following our successes with Cyberpink and before Lavendream, we decided to let our patients know a whole spectrum of cases awaited them in the bright, summer days ahead! Best enjoyed with sound 😊
Premiere Pro, After Effects, Photoshop
In-house video production
9x16 delivered
Invisalign Back to School 2024
Going back to school with any kind of orthodontic work can be nerve-wracking, so why not give your teen the best start to their school year?
With stylish cases, colorful accessories, and comfortable confidence, Invisalign gives teens everything they need to start their year right.
After Effects, Photoshop
In-house photo production
9x16 delivered
Additional Locker “Superlatives” Static Posts
An additional request in our brief was to create multiple Superlative posters, representing different types of students. By featuring relatable characteristics, we aimed to inspire teens to see how Invisalign could look in their daily lives.
Below are the Superlative posters I created:
1x1 & 9x16 delivered
Frank’s Spooky Invisalign Transformation
Being the instantly recognizable character he is, I decided Frank would be a great candidate for our Halloween-themed post. It turns out, that even after 200 years, our undead pal was ready for a spook-filled change with Invisalign.
After Effects, Photoshop
9x16 delivered
Invisalign x Costco Essentials Bundle+
Like any medical treatment, we all know how expensive necessary dental work can get. Crossing this over with the fact that store club memberships increased over the last two fiscal years, we drove an initiative offering Costco members an exclusive e-card discount on their Invisalign treatment.
Premiere Pro, After Effects, Photoshop
In-house photo production
9x16 delivered
Summer Weddings with Invisalign
If you’ve ever been married, you already know the day’s stressful enough, so having your smile taken care of with braces you can take off, is an incredibly empowering boost.
Utilizing a carefully-built, sun-bathed arrangement, we illustrate just how easy it is to use this medical device at times where, to be honest, it should feel like a burden, but isn’t.
After Effects, Photoshop, Lightroom
In-house video & photo production
9x16 delivered
Invisalign’s Prom-Era
With Invisalign, your teen’s smile is practically prom-ready!
This one was challenging since we didn’t have any teen models, so instead I opted for a practical-set, stop-motion photoshoot (reminiscent of disposable cameras) themed for this inaugural night-out, showcasing Invisalign’s place in it.
After Effects, Photoshop
In-house video + photo production
9x16 delivered
House of the Dragon x Invisalign Trend Post Choose your Case
Tying your product into a relevant cultural touchpoint can be difficult. So when Warner Bros released their Team Black & Green marketing for House of the Dragon, I knew capturing some of that audience with slick graphics and fun messaging would be a huge win. After all, who doesn’t love more dragons?
After Effects, Photoshop
9x16 delivered